creativity & silence

There is a composition by John Cage called 4' 33" (listen here) in which he instructs the entire orchestra to not play a thing during each of the three movements. He came up with the idea when he visited an anechoic chamber, and instead of hearing silence, he heard two sounds: "when I described them to the engineer in charge, he informed me that the high one was my nervous system in operation, the low one my blood in circulation."

He expected silence, but his brain and body filled the space.

The idea here is there is no such thing as the absence of art. Where art is silent, our science finds a way to fill in the blanks and create sounds to plug the silences. Silence gives us room to breathe, to think.

White space is liberating. It creates a gap in which we can think before we respond to the stimulus. It gives us a chance to be creative.

If you want to foster your own creativity, give yourself white space, and see what your mind does with the silence. While it's true that creativity loves constraints, it also needs room to breathe.

The storefront at Victory Sandwich in Inman Park. Love the use of white space in an otherwise "noisy" neighborhood.

Also, a little bragging - major, major kudos to the Vascular Interventions team at Bard Medical - we had our first annual Franchise Awards gig Wednesday, and out of five individual awards and five franchise awards, we took HALF of the total. That's a lot of hardware, and a big deal for a new team. Props!